Tag Archives: Scholastic books

The Reading Cult for Kids: Scholastic Books

I have vivid recollections of my six years in elementary school.  A few are traumatic–hysterics on the first day of kindergarten after being pried from my mother’s arms and deposited aboard a menacing, yellow bus; a sadistic first grade teacher who sported a towering beehive (in ’81) and took pleasure in punishing disorganized little me by dumping the contents of my desk on to my lap as I sat on the floor crying.  But there were good times amid the trauma. 

I recall the fun that was inhaling the heady scent of mimeographed paper (old-time photocopies for the youngsters!), D.E.A.R time (Drop Everything And Read), and best of all, SCHOLASTIC BOOK FLIERS and FAIRS.

scholastic

Scholastic has been peddling books to school children via mini-newspapers for almost 60 years.  I perused the flier with the fervor of a lost man studying a map. 

Whole hours were spent poring over the literary possibilities.  The epic decisions that rested on my little shoulders threatened to break me.   Should I stay safe and go with Clifford and Corduroy, or maybe try something new?

Going out on a limb, selecting an unknown author or title, was a venture fraught with peril.  A feeling of unease would set in if I let spontaneity rule; I would invariably pick the cruddiest book that Scholastic offered.  Weeks of anticipation and waiting for my package would be for naught.

I still own a few of my Scholastic purchases to this day.  The Girl With the Silver Eyes by Willow Davis Roberts  was one of my favorites and still has a place of honor in the “silver” section of my organized-by-color book cabinet. 

So, ‘fess up.  Were you a Scholastic disciple?  Did you order up books from the little newspaper?  I know this wasn’t only a Jersey thing–sure, we’ve got the market on nuclear waste and the mafia cornered…but other states had to have Scholastic too!